Paces and reallocates ad budget across channels through the month to hit both CAC and volume targets, with daily tolerance bands, a reallocation reserve, and escalation red lines. Use when someone asks "are we pacing to spend the budget", "we're overspending and it's only the 12th", "should I move b
Paces and reallocates ad budget across channels through the month to hit both CAC and volume targets, with daily tolerance bands, a reallocation reserve, and escalation red lines. Use when someone asks "are we pacing to spend the budget", "we're overspending and it's only the 12th", "should I move budget from Meta to Google mid-month", "how do I spend the rest of the budget without wrecking CAC",
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