Use when a B2B SaaS founder needs to choose, prioritize, or rebalance customer acquisition channels — deciding outbound vs inbound, paid vs PLG, where to put marketing budget, or sanity-checking CAC, LTV:CAC, and payback. Also for channel-specific playbooks (cold email, LinkedIn, paid social, commun
Use when a B2B SaaS founder needs to choose, prioritize, or rebalance customer acquisition channels — deciding outbound vs inbound, paid vs PLG, where to put marketing budget, or sanity-checking CAC, LTV:CAC, and payback. Also for channel-specific playbooks (cold email, LinkedIn, paid social, community, partnerships) and channel-mix audits. Not for closing tactics (use sales-skill) or copy (use co
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