Founder guide to GTM compensation — what you can afford, how to set OTE and equity, budget guardrails, valuing packages for candidates, and negotiation scripts when cash is tight. Covers hiring first AE/SDR/VP and founder-side offer/counter-offer tactics. Use when a founder asks how to comp sales hi
Founder guide to GTM compensation — what you can afford, how to set OTE and equity, budget guardrails, valuing packages for candidates, and negotiation scripts when cash is tight. Covers hiring first AE/SDR/VP and founder-side offer/counter-offer tactics. Use when a founder asks how to comp sales hires, negotiate offers, explain equity, or defend quota math. Triggers on: "founder comp", "how much
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