The upstream growth-strategy layer: decide WHAT to build, WHO for, WHICH channel, and WHY it compounds, before spending a dollar on execution. Use whenever growth has stalled or plateaued, CAC is rising, retention is falling, or someone asks "what should we work on next," "which channel should we us
The upstream growth-strategy layer: decide WHAT to build, WHO for, WHICH channel, and WHY it compounds, before spending a dollar on execution. Use whenever growth has stalled or plateaued, CAC is rising, retention is falling, or someone asks "what should we work on next," "which channel should we use," "how do we find product-market fit," "why isn't growth working," "should I start/quit this," "ho