Identify what users actually need using functional/emotional/social jobs, needs-vs-wants laddering, latent-need surfacing, and job statements. Use when the user asks what users truly need, wants to write a job statement (When/I-want-to/So-I-can), wants to move past stated wants to underlying needs,
Identify what users actually need using functional/emotional/social jobs, needs-vs-wants laddering, latent-need surfacing, and job statements. Use when the user asks what users truly need, wants to write a job statement (When/I-want-to/So-I-can), wants to move past stated wants to underlying needs, needs to separate functional jobs from emotional or social ones, or wants to spot latent needs the u