Stage 4 of Working Backwards: Write the PR/FAQ — a press release announcing the product as if it already exists, plus a comprehensive FAQ addressing hard questions. This is the core Amazon mechanism that forces clarity, customer-centric thinking, and rigorous pre-mortems before any code is written.
Stage 4 of Working Backwards: Write the PR/FAQ — a press release announcing the product as if it already exists, plus a comprehensive FAQ addressing hard questions. This is the core Amazon mechanism that forces clarity, customer-centric thinking, and rigorous pre-mortems before any code is written.