Reposition a generalist agency around a vertical or service specialization, write the "we're the agency that X for Y" statement, and design a paid-audit entry offer backed by aligned case studies. Use when an agency owner says "we do everything for everyone and it's killing our pricing", "should we
Reposition a generalist agency around a vertical or service specialization, write the "we're the agency that X for Y" statement, and design a paid-audit entry offer backed by aligned case studies. Use when an agency owner says "we do everything for everyone and it's killing our pricing", "should we niche down", "prospects can't tell us apart from every other agency", or "how do we productize the f