Audit an ecommerce checkout flow against the 2026 conversion playbook. Average cart abandonment is 70.22% (Baymard 2026 meta-analysis); the top causes are unexpected shipping costs (48%), forced account creation (24%), complicated forms (18%), and security concerns (17%). The audit measures: step co
Audit an ecommerce checkout flow against the 2026 conversion playbook. Average cart abandonment is 70.22% (Baymard 2026 meta-analysis); the top causes are unexpected shipping costs (48%), forced account creation (24%), complicated forms (18%), and security concerns (17%). The audit measures: step count + page count, express-checkout availability + above-fold positioning (Apple Pay +22.3% conversio
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