Analyze consumer modeling systems for purchase prediction, lifetime value estimation, multi-touch attribution, brand affinity, and switching cost analysis. Use when: 'evaluate CLV model', 'review purchase prediction', 'audit attribution model', 'assess customer lifetime value', 'check BG/NBD impleme
Analyze consumer modeling systems for purchase prediction, lifetime value estimation, multi-touch attribution, brand affinity, and switching cost analysis. Use when: 'evaluate CLV model', 'review purchase prediction', 'audit attribution model', 'assess customer lifetime value', 'check BG/NBD implementation', 'review Markov chain attribution', 'analyze brand affinity scoring', 'evaluate recommendat