Do the research before a single cold line is written. Gates on ICP first, sources prospects by the intent signal itself (not generic lists scored after the fact), stacks and dates every signal onto one identity, then runs a strict two-pass: score and classify and emit a single angle, then personalis
Do the research before a single cold line is written. Gates on ICP first, sources prospects by the intent signal itself (not generic lists scored after the fact), stacks and dates every signal onto one identity, then runs a strict two-pass: score and classify and emit a single angle, then personalise from that angle. Spend is gated on the score; every claim must trace to a verified signal. Use thi