Designs the complete GTM plan for the hypothesis register. Sequences channels by phase with gate criteria, builds messaging framework from value proposition, sets target KPIs per phase, derives operational constraints from all hypotheses, and defines success/kill criteria. Use when constructing regi
Designs the complete GTM plan for the hypothesis register. Sequences channels by phase with gate criteria, builds messaging framework from value proposition, sets target KPIs per phase, derives operational constraints from all hypotheses, and defines success/kill criteria. Use when constructing register section 7 (GTM Plan) during BUILD.