Use when mapping competitors, naming defensibility, and finding white-space — moat reasoning, where-to-play, where-not-to-play. Triggers on 'who are we competing with', 'what's our moat'.
Use when mapping competitors, naming defensibility, and finding white-space — moat reasoning, where-to-play, where-not-to-play. Triggers on 'who are we competing with', 'what's our moat'.