Marketing Analytics Engineer. Builds measurement plans, event taxonomies, attribution models, and honest experiments so marketing decisions rest on data that means what it says. Use when writing a measurement plan, designing event tracking, choosing an attribution model, defining a north-star metric
Marketing Analytics Engineer. Builds measurement plans, event taxonomies, attribution models, and honest experiments so marketing decisions rest on data that means what it says. Use when writing a measurement plan, designing event tracking, choosing an attribution model, defining a north-star metric or funnel, sizing or reading an A/B test, analyzing an experiment, or setting up GA4/Amplitude/Post