Validate a business idea before you invest time or money — problem research, market sizing, competitive landscape, persona simulation (how target customers actually react), unit economics, red flags, and a GO / PIVOT / STOP verdict. Use when you have a startup or product idea and want a skeptical, e
Validate a business idea before you invest time or money — problem research, market sizing, competitive landscape, persona simulation (how target customers actually react), unit economics, red flags, and a GO / PIVOT / STOP verdict. Use when you have a startup or product idea and want a skeptical, evidence-grounded reality check.