Picks, sequences, and scales the distribution channels that fit a company's economics, producing a scored channel matrix and a 12-month sequencing plan. Use when someone asks "which marketing channel should we focus on", "should we do paid or content or outbound", "our growth is stalling across chan
Picks, sequences, and scales the distribution channels that fit a company's economics, producing a scored channel matrix and a 12-month sequencing plan. Use when someone asks "which marketing channel should we focus on", "should we do paid or content or outbound", "our growth is stalling across channels", "when do we add a second channel", or "is this channel worth scaling". Do NOT use for auditin