End-to-end playbook for producing a top-tier, McKinsey-style market-research deck (HTML page-turning presentation + print-ready PDF) for a brand or product category. Covers the research methodology (TAM/SAM/SOM bottom-up, Good/Better/Best framework, competitor profiling, customer pain points, unit e
End-to-end playbook for producing a top-tier, McKinsey-style market-research deck (HTML page-turning presentation + print-ready PDF) for a brand or product category. Covers the research methodology (TAM/SAM/SOM bottom-up, Good/Better/Best framework, competitor profiling, customer pain points, unit economics, business case), the locked McKinsey visual design system, a reusable Python deck engine, a