Apply outcome-over-output product thinking — separating what gets built from what actually changes for the user, running the "so what" test to climb from output to outcome to impact, choosing leading vs lagging metrics, and identifying a North Star metric. Use when the user asks whether something is
Apply outcome-over-output product thinking — separating what gets built from what actually changes for the user, running the "so what" test to climb from output to outcome to impact, choosing leading vs lagging metrics, and identifying a North Star metric. Use when the user asks whether something is an outcome or an output in a product context, wants to run the "so what" test on a deliverable, wan