Use when a new feature, product, or initiative needs its value proposition stress-tested before entering Delivery. Forces the PM to write a press release and FAQ as if the product is already launched — the Amazon Working Backwards method. If you can't write a clear press release, the problem isn't c
Use when a new feature, product, or initiative needs its value proposition stress-tested before entering Delivery. Forces the PM to write a press release and FAQ as if the product is already launched — the Amazon Working Backwards method. If you can't write a clear press release, the problem isn't clear enough to build.