When you want to pressure-test a potential new business, product, or side project against the serial-founder filter. Not \"marketing ideas for a product\" (that's marketing-skills:marketing-ideas) — this is \"should this business exist + can you win it.\" Runs the idea through a structured framework
When you want to pressure-test a potential new business, product, or side project against the serial-founder filter. Not \"marketing ideas for a product\" (that's marketing-skills:marketing-ideas) — this is \"should this business exist + can you win it.\" Runs the idea through a structured framework (problem, audience, wedge, monetization, moat, portfolio fit, distribution, energy fit, opportunity
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