Use when you need to decide WHO IN YOUR ICP TO HIT NOW based on timing and trigger events rather than static fit - "who should I reach out to this week", "what's a good reason to reach out", "track buying signals", "find trigger events", "champion changed jobs", "they just raised a round", "new VP j
Use when you need to decide WHO IN YOUR ICP TO HIT NOW based on timing and trigger events rather than static fit - "who should I reach out to this week", "what's a good reason to reach out", "track buying signals", "find trigger events", "champion changed jobs", "they just raised a round", "new VP just started", "they're hiring for X", "they installed a competitor", "intent data spiked", "why now