Cart, checkout, forms and trust surfaces - field design, guest checkout, wallets, cookie consent, footer, and the on-page order confirmation. Use for anything between "add to cart" and the thank-you page, plus site-wide trust; everything AFTER the thank-you page (confirmation email, shipping notices
Cart, checkout, forms and trust surfaces - field design, guest checkout, wallets, cookie consent, footer, and the on-page order confirmation. Use for anything between "add to cart" and the thank-you page, plus site-wide trust; everything AFTER the thank-you page (confirmation email, shipping notices, cart recovery, win-back) lives in post-purchase-lifecycle.