build and maintain the account churn risk register with the evidence and date behind each risk, the churn reason category, the arr exposed with its basis, root cause separated from the symptom that surfaced it, the earliest signal available in the record, and closure by observed change rather than b
build and maintain the account churn risk register with the evidence and date behind each risk, the churn reason category, the arr exposed with its basis, root cause separated from the symptom that surfaced it, the earliest signal available in the record, and closure by observed change rather than by a reassuring call. use for risk review, red account identification, at-risk book reporting, sponso