Runs a desk/secondary research pass: anchor to a decision, inventory what internal and external sources already answer, grade every source on a quality ladder, and turn the unanswered remainder into a gap list that becomes the primary-research agenda. Use when starting discovery on a new market, dom
Runs a desk/secondary research pass: anchor to a decision, inventory what internal and external sources already answer, grade every source on a quality ladder, and turn the unanswered remainder into a gap list that becomes the primary-research agenda. Use when starting discovery on a new market, domain, industry, or client space, BEFORE commissioning any primary research, or whenever the ask sound