Competitive positioning diagnostic — figures out where you actually stand relative to competitors and whether that position is defensible. Use this skill when someone needs to understand their real competitive position (not the one on the slide deck), when a new competitor has entered the market, wh
Competitive positioning diagnostic — figures out where you actually stand relative to competitors and whether that position is defensible. Use this skill when someone needs to understand their real competitive position (not the one on the slide deck), when a new competitor has entered the market, when customers are switching and nobody can explain why, when pricing power is eroding, when a strateg