Builds research-time experience maps: NN/g 5-component journey maps (evidence-fed lanes + emotion line) and Says/Thinks/Does/Feels empathy maps, plus the cheat-sheet decision for choosing between journey map, experience map, service blueprint, and user story map. Use when asked to 'map the customer
Builds research-time experience maps: NN/g 5-component journey maps (evidence-fed lanes + emotion line) and Says/Thinks/Does/Feels empathy maps, plus the cheat-sheet decision for choosing between journey map, experience map, service blueprint, and user story map. Use when asked to 'map the customer journey', 'make a journey map', 'build an empathy map', 'map the experience end to end', 'where do u
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