Manufacturing distinctiveness before it's checked - icon systems built to one grid/stroke/style, choosing which hue a brand owns before building its ramp, Ehrenberg-Bass distinctive-asset scoring, and motion as a named brand signature. Use when picking a brand's primary color, building or auditing a
Manufacturing distinctiveness before it's checked - icon systems built to one grid/stroke/style, choosing which hue a brand owns before building its ramp, Ehrenberg-Bass distinctive-asset scoring, and motion as a named brand signature. Use when picking a brand's primary color, building or auditing an icon set, defining a squircle/corner-radius identity, or setting a signature spring/easing before