Impression-weighted SERP position, click projection on your own CTR curve, share of voice
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https://toolsthatrank-mcp.lipmichal.workers.dev3 tools · 155msimpression_weighted_positionCompute the impression-weighted average SERP position for a set of query rows, alongside the plain arithmetic mean and the gap between them. The arithmetic mean lets a 3-impression query count as much as a 30,000-impression one; the weighted figure describes where a typical impression actually happ…Compute the impression-weighted average SERP position for a set of query rows, alongside the plain arithmetic mean and the gap between them. The arithmetic mean lets a 3-impression query count as much as a 30,000-impression one; the weighted figure describes where a typical impression actually happ…
| Parameter | Type | Description |
|---|---|---|
| rows* | array | Query rows. |
project_clicks_from_ctr_curveProject how many clicks a set of query rows would earn at a target position instead of their current position, using a CTR curve THAT YOU SUPPLY. This server deliberately ships no built-in CTR table: every published average-CTR-by-position table is a third-party estimate over someone else's traffic…Project how many clicks a set of query rows would earn at a target position instead of their current position, using a CTR curve THAT YOU SUPPLY. This server deliberately ships no built-in CTR table: every published average-CTR-by-position table is a third-party estimate over someone else's traffic…
| Parameter | Type | Description |
|---|---|---|
| rows* | array | Query rows. |
| ctr_curve* | object | Required. Map of position to click-through rate as a 0-1 fraction, e.g. {"1":0.28,"2":0.15,"3":0.10,"10":0.02}. Supply your own measured values. |
| target_position | number | Target position applied to every row that does not carry its own. |
share_of_voiceCompute share of voice across competing entities over a keyword set. Reports impression share always, and, if you supply a CTR curve, a weighted visibility share that accounts for the fact that an impression at position 1 is not worth an impression at position 9. Impression share is share of the su…Compute share of voice across competing entities over a keyword set. Reports impression share always, and, if you supply a CTR curve, a weighted visibility share that accounts for the fact that an impression at position 1 is not worth an impression at position 9. Impression share is share of the su…
| Parameter | Type | Description |
|---|---|---|
| entities* | array | One entry per competitor per keyword, or pre-aggregated per competitor. |
| ctr_curve | object | Optional caller-supplied position-to-CTR map, for weighted visibility. |
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Impression-weighted SERP position, click projection on your own CTR curve, share of voice
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